A celebration of tweed
Common folklore suggests that the name “tweed” is the result of a typo, no less, where a London cloth merchant misspelled the Scottish word tweel as tweed, confused by the river Tweed.
A second, but less compelling story is that the word is derived from the word tweeled (meaning twilled).
Whichever story you want to believe, what both refer to is the variety of wool fabrics woven in a rugged, multicoloured twill structure. Tweed’s wind and water resistant credentials mean that to this day it is the standard outfit in the British Isles for shooting, fly-fishing and other country sport activities.
Tweed carries with it a certain kind of low-key sophistication and introduces someone’s character before he says a word.
Tweed continued to be used throughout the 19th century, primarily for outer wear, as the fabric was hard-wearing and everlasting. Even today tweed is synonymous with men's suiting and coats.
However, as we approach the shorter, darker autumn days there is only one sensible fabric to wear, and that's tweed. The AW16 catwalks were awash with tweedy tailoring, trousers and long skirts. Ralph Lauren, Dolce & Gabbana, Calvin Klein and Isaac Mizrahi were just some of the designers putting a new spin on a fabric with strong ancestry.
And in continued celebration of all things tweed this season, Jeeves is offering a 20% discount on all tweed cleans until 13th November 2016 to ensure you’re looking on top of your game.
Terms and Conditions: Please quote Tweed 20 in branch when depositing your order or to your Jeeves Collection and Delivery driver. This entitles you to 20% off the dry cleaning of tweed garments. Excludes suedes, leathers and furs, wedding gowns, handbags, shoes and household items. It is non transferrable and cannot be exchanged for cash (no change given). Expires 13th November 2016.
Registered Office: Jeeves of Belgravia Limited is registered at 8-10 Pont Street, Belgravia, London, SW1X 9EL